Automation
Sales pipeline that tells advisors who to call next
The problem
Every day, each sales advisor built and managed their own pipeline by hand. They worked out who to call from a spreadsheet, and after every call, quote and message they had to update the customer's progress themselves. Customers who had already asked for a quote sat buried among casual browsers, and some new customers never heard from anyone at all. To see how sales were going, managers had to ask each advisor for an update.
What I built
A sales pipeline inside the company's own platform that does all of that work for them. It records every call, quote, message and order, and updates each customer's progress by itself. Every morning it gives each advisor a list of who to call next, in order, with the reason beside each name. If an advisor hasn't contacted a customer within a set time, it passes the customer to a manager to give to someone else. Managers get one page showing how sales are going.
The outcome
Advisors no longer build lists or update progress by hand. Each one starts the day knowing exactly who to call and why, with the customers most ready to buy at the top. If an advisor doesn't follow a customer up, the customer goes to someone who will. Managers can see how sales are going at any moment without asking anyone.